The philosophy of selfless love, as elucidated by Jagadguru Shri Kripaluji Maharaj in his kirtan “jo piya ruchi mahaṁ ruchi rākhē,”(जो पिया रुचि महं रुचि राखे) encapsulates the essence of divine devotion and spiritual fulfilment. Rooted in the teachings of Bhakti Yoga, this philosophy emphasizes the transformational power of surrendering one’s desires to the will of the Beloved. Kripaluji Maharaj beautifully articulates how true bliss is experienced when one aligns one’s aspirations with the desires of the Divine. By immersing oneself in selfless service and unconditional love for God, individuals can transcend the ego and experience the highest form of joy—the joy of divine communion. Through his profound insights, Kripaluji Maharaj offers seekers a timeless roadmap to deepen their spiritual connection and attain ultimate fulfilment through the path of selfless devotion. In the lecture series below, Swami Mukundananda explains it in detail, elucidating the nuances of this profound philosophy for spiritual seekers.